Benjamin Caparoon

• LinkedIn

Hi, I'm Benjamin Caparoon. Welcome to my profile!

Benjamin Caparoon's Bio:

Benjamin Caparoon's Experience:

• Director of Digital Marketing at Century Payments, Inc.

  January 2013 - September 2013

  Leads and manages the digital marketing disciplines for a fast paced electronic payments processing organization that markets through strategic partnerships.

• Web and Creative Manager at Brink's

  March 2010 - January 2013

  I manage the creative team with in the global marketing department of Brink's. We work with various teams both internal and external around the world to achieve success with their projects and initiatives. I have extensive experience in multimedia, web design with knowledge of OOP, photography and video editing. I have a proven ability to develop work strategies that enable profitable, efficient and effective communications throughout an organization. Resourceful and intuitive, with the ability to learn quickly and implement new concepts into daily operations while continuously maintaining a high level of professionalism and coordination.

• Web and Interactive Project Manager at Brink's

  September 2008 - March 2010

  I have managed the SEO and SEM initiatives for three of the Brink's websites. Search engine rankings for keywords that have never been able to get listed. This has been achieved by using CSS based layout for the code and rewriting of the copy and metadata to accurately represent website content. o Provided global support for any web/interactive and video projects. o Involved in planning photo shoots, 3rd party vendors for product CDs and other interactive projects. o Created a customer-facing magazine that was in both an interactive Flash and PDF format.

• Web Creative Developer at Brink's

  January 2007 - August 2008

  Responsible for global website presence.

• Interactive Art Director at Choice Homes

  March 2002 - December 2006

  Interactive Art Director for Choice Homes. I produced www.choicehomes.com as well as many in house business applications. I also produced several video presentations for company meetings. I managed the SEO and SEM initiatives for www.choicehomes.com. Choicehomes.com climbed at the rate of 5 - 10% in search engine rankings. Some keywords such as "Texas New Home Builder" were consistently ranked 1-3 position on the first page being moved from page 5 of Google. This has been achieved by using CSS based layout for the code, regular submission to search engines, re-write of the copy and metadata to accurately represent website content. o Produced 2 versions of www.choicehomes.com. o Programmed many in-house business applications in classic ASP, ASP.NET and SQL using Agile development methodology. o Created several video presentations for company meetings. o Designed the style guide and templates used for all intranet based applications. o Managed the SEO and SEM for www.choicehomes.com. o Managed all in-house and 3rd party photography. o Created all new content for www.choicehomes.com including VR Tours of homes based on my initial prototyping and wireframes. o Managed interns and temporary staff. o Compiled end-of-year and monthly web statistic reports from our multiple websites. Based on the data gathered, I would develop and implement recommendations to improve site traffic and stickiness.

• Web Designer at Square One Incorporated

  2001 - 2002

  Worked with various clients to create online customer expereince.

• Web Designer at M-Link Technologies

  1999 - 2000

  Multimedia Developer, Project Team Leader and Web Designer on projects www.nokiahowto.com, www.celexx.com, www.probex.com, etc. Producing CBT's, WBT's and commercial sites for companies such as Nokia, Epri, Chase Bank, Probex, etc. o Created websites such as www.nokiahowto.com, www.celexx.com and www.probex.com. o Producing CBT's, WBT's and commercial sites for companies such as Nokia, Epri, Chase Bank, etc. o Created and edited video, creating images and graphics for websites and edited Director and Authorware files. o Maintained and updated various websites.

• Graphic Designer and Web Designer at GEI

  October 1996 - November 1997

  Graphic Designer and Web Designer for internal projects as well as UST, Igloo, etc. Graphic Designer and Web Designer for internal projects as well as UST, Igloo, etc. o Premier and After Effects were used along with 3D Studio Max to create movies for product. The final product was put together by the use of Dreamweaver, HTML, Quark Express or Director. o Maintained and updated various websites.

• Web Development Manager at Exigo Office

  September 2013

  Custom web development for Direct Selling back office and ecommerce solutions. Developed workflow processes and development strategies.

• Principle at Robot Spaghetti

  January 1998

  Robot Spaghetti is a digitally centric global advertising agency. A stable filled with enough creative horsepower to help our clients outrun those economic downturns, help those who are growing flourish and to even help those who don't know they need help.

Benjamin Caparoon's Education:

• University of Hard Knocks

  1993 – 1997
  BA